Introduction to Email Marketing

Email Marketing Tips

The best way for a business to use email marketing is to keep its customers informed by customising messages to them. This gives the customers a more personalised feeling while going through the mail. You can Personalise Email marketing One of the biggest selling points of email marketing is the […]

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A Guide to Marketing Automation

Marketing Automation Flow

Marketing automation has become an integral customer engagement strategy for many businesses today, and it’s easy to understand why. It allows you to increase your business and customer base without growing your employee base. Marketing automation may look simple on the surface, but it is not exactly a walk in […]

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Channel Marketing for SMEs

Multi-Channel Marketing

What is Channel Marketing? Many years ago, all trades-folks had to do to sell their products was to bring them to a centralised market where people will come to trade with them. These trades-folk will then return home after a long day of trading with their generated revenue, rinse and […]

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