Getting your products or services in front of interested audience is becoming more difficult by the day. The marketing and advertising space is experiencing a deficit in volume of Ads versus attention received. We’re seeing bottomless adspend with little or no ROI, which ultimately means that businesses need to pay […]
The best way for a business to use email marketing is to keep its customers informed by customising messages to them. This gives the customers a more personalised feeling while going through the mail. You can Personalise Email marketing One of the biggest selling points of email marketing is the […]
Marketing automation has become an integral customer engagement strategy for many businesses today, and it’s easy to understand why. It allows you to increase your business and customer base without growing your employee base. Marketing automation may look simple on the surface, but it is not exactly a walk in […]
What is Channel Marketing? Many years ago, all trades-folks had to do to sell their products was to bring them to a centralised market where people will come to trade with them. These trades-folk will then return home after a long day of trading with their generated revenue, rinse and […]
Is Entrepreneurship Constrained by Local or Global Market Forces? For a number of years, entrepreneurs have been told to start small and then expand. That is why there are a lot of businesses that start locally and then scale a little at a time over a long period of time. […]