Why You Need Account Based Marketing Strategy? There are many questions about Account Based Marketing. In fact, there are extensive researches and articles available over the public domain all seeking to explain what ABM stands for and how it can be helpful to businesses. This piece intends to answer some of […]
A phrase pops up a lot in the Marketing universe – content is king. Content Marketing is truly king; the use of appropriate content has helped in propelling businesses to the top of their industry, and lack of quality content have also dragged businesses down into pits of wasted marketing […]
” Content is the reason why search begins in the first place” Why Content Marketing? The Buyer is today’s expert! According to a CMI funded research, 90% of all buyers will make purchasing decisions before reaching out to a brand (or Sales Person). 81% of all shoppers will search online before […]
What is Search Engine Marketing? Search Engine Marketing (or SEM) is an advertising technique which uses paid advertisements that show up as results on search engines. These advertisements are often referred to as pay-per-click ads. Ads may either be in the form of text-based ads or they may show up […]
In the previous months, I’ve spent time gravitating around motivation and will-power to getting things done. I believe it is time to jump in to discussions pertaining to technicalities of business development. In the coming weeks and months, I’ll touch several operational and strategic aspects of business development. I will […]