Marketing automation has become an integral customer engagement strategy for many businesses today, and it’s easy to understand why. It allows you to increase your business and customer base without growing your employee base. Marketing automation may look simple on the surface, but it is not exactly a walk in the park. Correct implementation of […]
Content Marketing
Account Based Marketing (ABM) – Justified or a Waste of Time?
Why You Need Account Based Marketing Strategy? There are many questions about Account Based Marketing. In fact, there are extensive researches and articles available over the public domain all seeking to explain what ABM stands for and how it can be helpful to businesses. This piece intends to answer some of those questions, and signal a […]
Content Marketing – Strategy Development and Execution
A phrase pops up a lot in the Marketing universe – content is king. Content Marketing is truly king; the use of appropriate content has helped in propelling businesses to the top of their industry, and lack of quality content have also dragged businesses down into pits of wasted marketing efforts. Needless to say, content […]
Strategy Chronicles: Content Marketing
” Content is the reason why search begins in the first place” Why Content Marketing? The Buyer is today’s expert! According to a CMI funded research, 90% of all buyers will make purchasing decisions before reaching out to a brand (or Sales Person). 81% of all shoppers will search online before visiting any physical store. Invariably, […]
Strategy Chronicles: Developing Buyer Personas (Know Your Customer)
In the previous months, I’ve spent time gravitating around motivation and will-power to getting things done. I believe it is time to jump in to discussions pertaining to technicalities of business development. In the coming weeks and months, I’ll touch several operational and strategic aspects of business development. I will touch on demand generation, sales […]