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Strategy Chronicles: SEO vs. SEM

Posted on January 24, 2018January 31, 2018by Charles Adesina
SEO-vs-SEM

What is Search Engine Marketing? Search Engine Marketing (or SEM) is an advertising technique which uses paid advertisements that show up as results on search engines. These advertisements are often referred to as pay-per-click ads. Ads may either be in the form of text-based ads or they may show up as images (known as product […]

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