A phrase pops up a lot in the Marketing universe – content is king. Content Marketing is truly king; the use of appropriate content has helped in propelling businesses to the top of their industry, and lack of quality content have also dragged businesses down into pits of wasted marketing efforts. Needless to say, content […]
ROI
Strategy Chronicles: Content Marketing
” Content is the reason why search begins in the first place” Why Content Marketing? The Buyer is today’s expert! According to a CMI funded research, 90% of all buyers will make purchasing decisions before reaching out to a brand (or Sales Person). 81% of all shoppers will search online before visiting any physical store. Invariably, […]
Return on Expectation
In business and investment terms, return on investment (ROI) means the margin of monetary profit accrued from your initial investment. When considered factually, ROI means what you get at the end of the day apart from the amount of money you initially spent into the venture. For the case of clarity, ROI can be […]