Lead Attribution Archives - CHARLES ADESINA

Account Based Marketing (ABM) – Justified or a Waste of Time?

February 12, 2019 No Comments

Why You Need Account Based Marketing Strategy? There are many questions about Account Based Marketing. In fact, there are extensive researches and articles available over the public domain all seeking to explain what ABM stands for and how it can be helpful to businesses. This piece intends to answer some of […]

BUSINESS DEVELOPMENT

Content Marketing – Strategy Development and Execution

January 23, 2019 No Comments

A phrase pops up a lot in the Marketing universe – content is king. Content Marketing is truly king; the use of appropriate content has helped in propelling businesses to the top of their industry, and lack of quality content have also dragged businesses down into pits of wasted marketing […]