The best way for a business to use email marketing is to keep its customers informed by customising messages to them. This gives the customers a more personalised feeling while going through the mail. You can Personalise Email marketing One of the biggest selling points of email marketing is the fact that you can target […]
email marketing
A Guide to Marketing Automation
Marketing automation has become an integral customer engagement strategy for many businesses today, and it’s easy to understand why. It allows you to increase your business and customer base without growing your employee base. Marketing automation may look simple on the surface, but it is not exactly a walk in the park. Correct implementation of […]