” Content is the reason why search begins in the first place” Why Content Marketing? The Buyer is today’s expert! According to a CMI funded research, 90% of all buyers will make purchasing decisions before reaching out to a brand (or Sales Person). 81% of all shoppers will search online before visiting any physical store. Invariably, […]
SEO
Strategy Chronicles: SEO vs. SEM
What is Search Engine Marketing? Search Engine Marketing (or SEM) is an advertising technique which uses paid advertisements that show up as results on search engines. These advertisements are often referred to as pay-per-click ads. Ads may either be in the form of text-based ads or they may show up as images (known as product […]