What-is-a-buyer-persona
Posted in BUSINESS DEVELOPMENT

Strategy Chronicles: Developing Buyer Personas (Know Your Customer)

In the previous months, I’ve spent time gravitating around motivation and will-power to getting things done. I…

Sharpen Your Axe
Posted in PERSONAL DEVELOPMENT

Sharpen Your Axe

In the United States, there’s a historical quote attributed to President Abraham Lincoln that says: “Give me…

Posted in BUSINESS DEVELOPMENT

Strategy Chronicles: Value Creation vs. Value Capture

Whether you’re the CEO of a company or the CEO of your career, it’s your job to…

Biz Str. Decision Making
Posted in BUSINESS DEVELOPMENT

Strategy Chronicles: Distribution

I hear this statement all the time “I have a new idea for a product,” “a service,”…

Be True to Your Word
Posted in PERSONAL DEVELOPMENT

The Currency of Your Personality

“This above all: to thine own self be true, And it must follow, as the night the…