What is Search Engine Marketing? Search Engine Marketing (or SEM) is an advertising technique which uses paid advertisements that show up as results on search engines. These advertisements are often referred to as pay-per-click ads. Ads may either be in the form of text-based ads or they may show up as images (known as product […]
Strategy Chronicles: Developing Buyer Personas (Know Your Customer)
In the previous months, I’ve spent time gravitating around motivation and will-power to getting things done. I believe it is time to jump in to discussions pertaining to technicalities of business development. In the coming weeks and months, I’ll touch several operational and strategic aspects of business development. I will touch on demand generation, sales […]
Sharpen Your Axe
In the United States, there’s a historical quote attributed to President Abraham Lincoln that says: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The quote refers to the important role of proper preparation for any endeavor. I was thinking about this quote a few […]
Strategy Chronicles: Value Creation vs. Value Capture
Whether you’re the CEO of a company or the CEO of your career, it’s your job to create value for others and to capture some of the value you create. In the case of running a company, you create a product that customers value. Customers are so excited to receive the value your product provides […]
Strategy Chronicles: Distribution
I hear this statement all the time “I have a new idea for a product,” “a service,” or increasingly, “an app.” When someone says, they have a new business idea, they are almost always referring to a new product idea. But, those who actually run businesses spend a huge amount of time worrying about things […]