Category: BUSINESS DEVELOPMENT

What-is-a-buyer-persona
Posted in BUSINESS DEVELOPMENT

Strategy Chronicles: Developing Buyer Personas (Know Your Customer)

In the previous months, I’ve spent time gravitating around motivation and will-power to getting things done. I…

Posted in BUSINESS DEVELOPMENT

Strategy Chronicles: Value Creation vs. Value Capture

Whether you’re the CEO of a company or the CEO of your career, it’s your job to…

Biz Str. Decision Making
Posted in BUSINESS DEVELOPMENT

Strategy Chronicles: Distribution

I hear this statement all the time “I have a new idea for a product,” “a service,”…

Posted in BUSINESS DEVELOPMENT

Control the Control-ables!

There are two types of jobs – task-oriented jobs and outcome-oriented jobs. A task-oriented job requires an…

Posted in BUSINESS DEVELOPMENT PERSONAL DEVELOPMENT

“I Have No Man”

  “And he said- I have no man to put me into the river, so I sat…